The importance of ‘Mis En Scene’
Mise En Scene is the most critical element in filmmaking. It literally translates to “what’s on scene,” describing what the viewer sees on their screen when watching a film. For example, if two people are having a conversation in a restaurant, the director decides whether the restaurant is bustling with people or completely quiet. This choice determines the atmosphere of the scene: a crowded restaurant feels more vibrant and tangible, while an empty one can create a sense of isolation or unease. This is the type of consideration I refer to when discussing Mise En Scene
On a more detailed level, Mise En Scene encompasses even the smallest elements, like a character’s necklace or the color of a lampshade in the background. Every item you see on screen is intentionally placed to build a believable world, whether it’s in a film, commercial, or brand video.
In a video (click) we produced for Edward Bulmer Natural Paint (above) we aimed to convey nature as a core element of the paint product.
To convey this idea, we immersed Edward in a natural environment to show that he draws inspiration from nature to create his paints. In contrast, if he were shown inside an industrial production plant, the viewer would develop a very different impression of the product—perhaps seeing it as mass-produced and lacking a personal, natural connection.
To illustrate the personal bond between the product and the consumer, it was essential to present it as a boutique, handcrafted item. This approach also communicates exclusivity and craftsmanship. This is an example of how Mise En Scene is carefully considered in a brand film.
A more corporate application of Mise En Scene is seen in a video (click) we produced for Cordiant, a high-end investment firm (below). For this project, it was essential to convey that clients’ money is safe and that the firm understands business. To create an image of security, diligence, and efficiency, we decided to film in their office. A clean, organized office setting is vital to show the no-nonsense approach of their business, and this was a conscious choice in producing the film.
When filming for high-end corporate projects, even the smallest details can deter potential investors. For instance, something as minor as an overfilled bin in the background could detract from the company’s image. This is why it’s crucial to consider Mise En Scene for any type of production, including corporate films.
